The Tourism Industry Association of Canada has selected five Prince Edward Island tourism organizations as finalists for the 2010 Awards for Tourism Excellence. One of those finalists was Tourism PEI, which is in the running for Marketing Campaign of the Year for its Live! With Regis and Kelly marketing initiative. The initiative brought the popular daytime show to PEI for several days this summer.

 “Our Island organizations are to be commended for their high standards which have made them finalists for Canada’s top tourism awards,” said Tourism Minister Robert Vessey,

"We had a banner year in tourism through the joint efforts of the tourism industry and government. Our small size does not prevent us from competing with the best; it only motivates us to work more strategically as a province to achieve new levels of success.”

 The Tourism Industry Association of Canada recently announced the finalists for The National Awards for Tourism Excellence which are presented by the Toronto Star.  The awards recognize people, places, organizations and events that have gone above and beyond to offer a superior tourism experience to travelers in Canada. 

 There are 14 award categories and three finalists are named in each category. The Prince Edward Island finalists are, in addition to Tourism PEI:

 Cow’s Inc – Business of the Year Award;
Confederation Centre of the Arts – National Cultural Tourism Award;
Rodd Hotels and Resorts – Excellence in Human Resources Development Award;
Links at Crowbush Cove – Sustainable Tourism Award; and
The winners will be announced at the awards dinner on Tuesday, November 2, 2010, in Gatineau, Quebec.